Twelve and a Half By Gary Vaynerchuk

  • Narrated by: Gary Vaynerchuk
  • Length: 5 hrs and 7 mins
  • Release date: 11-30-21

Twelve and a Half AudioBook Summary

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life – and business – success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic – or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is – that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 


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