The Psychology of Advertising By Wolfgang Stroebe, Bob M. Fennis

  • Narrated by: Nigel Patterson
  • Length: 19 hrs and 40 mins
  • Release date: 08-03-21

The Psychology of Advertising AudioBook Summary

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.


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