Strategic Advertising Management (6th Edition) By Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 12-31-21
Strategic Advertising Management (6th Edition) AudioBook Summary
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.